Repositioning the Revenue Department for the Content Creator Wave
The boundaries between livestream fundraising and traditional peer-to-peer fundraising are disappearing. Our donors and fundraisers are iterating faster than we are, erasing the difference between these two departments as influencers become content creators who are team captains. This "horseshoe dynamic" requires a restructuring of the revenue department. Not doing so means losing constituents and income.
How the ALS Association is getting sand out of its strategic plan’s gears
The ALS Association has ambitious plans to improve the lives of people with ALS. Leadership had to make sure everyone in the organization was pulling on the same rope, in the same direction. Learn how in this webinar.
Using Identity and Community-Building to Drive Facebook Fundraising
Appealing to supporters’ identity and building community are key to ramping up revenue with Facebook Fundraising. Join GoodUnited’s Maria Clark and Turnkey’s Otis Fulton to dig into the psychology behind driving Facebook Fundraising.
When Event Staff Don’t Want to “People” Anymore
Is your staff shying away from face-to-face work with others they did pre-COVID? Turns out, that’s happening at a lot of organizations.
Overcoming “In the Room” Reluctance With Technology-Driven Risk-Reduction Protocols and Broad Thinking
How do you get 600 people registered for an auction, bidding, and paid-up fast while allowing them to maintain their comfortable distance at your in-person event as much as humanly possible? How do you flip to virtual without additional expense if the covid environment demands it?
A Strategy Story: In 3 Parts - None of Which Involve a Dusty Shelf
Humans tend to focus on the short term. Strategic planning is often something “we don’t have time for here.” If that’s you, then now’s the time to change!
How Identity Shapes Your Volunteer Fundraiser’s Behavior
Join Turnkey’s social psychologist Otis Fulton and social good industry thought leader DJ Hampton to understand how to build your social good tribe. The pair will detail the social science behind what builds and drives hyper-engaged tribes versus not-very-interested crowds.
Community, It’s a Verb: How Penn State Students Systematize Community Building to Raise Millions in THON
Suzanne Graney, Executive Director of Four Diamonds, and Kate Colgan, Executive Director of THON and a Penn State student, will describe the community-building and highly structured methods that release Penn State students’ creativity, leadership, and enthusiasm in pursuit of a cure.
Guess Where the Money Is: Communities or Events?
For years social good has produced a plethora of events – fully systemizing the effort to produce more and more revenue. Except, it didn’t work. Acquisition kept getting harder. Retention kept getting lower. Event leadership kept losing their jobs. Why?
Diversity, Equity, and Inclusion in the P2P World
Embracing diversity, equity, and inclusion as a part of your organizational values is a way to make room for positive outcomes to grow within your organization and at your events.
9 Key Findings on Facebook Fundraising
Are you on the fence about Facebook fundraising? Have you shied away from investing in third-party applications because of a lack of data? Is leadership at your organization wanting to diversify and focus on frictionless fundraising experience?
Surprising Lessons for P2P Fundraisers from GA Runoff Election
Courtney Bugler and Katrina VanHuss, two expert P2P fundraisers, discuss Courtney's experience in getting out the vote and fundraising in the latest GA runoff. Turns out, what worked in turning GA blue can also work in P2P fundraising.
How a NonProfit Used Facebook to Net $87,000 in Three Months
There is a free peer-to-peer platform on the market. With it, all you have to do is recruit the fundraiser, then the platform finds and solicits their friends for them.