Repositioning the Revenue Department for the Content Creator Wave

The boundaries between livestream fundraising and traditional peer-to-peer fundraising are disappearing. Our donors and fundraisers are iterating faster than we are, erasing the difference between these two departments as influencers become content creators who are team captains. This "horseshoe dynamic" requires a restructuring of the revenue department. Not doing so means losing constituents and income.

Michael Wasserman, founder of Tiltify, and Katrina VanHuss, founder of Turnkey For Good, discuss these changes in both technical and organizational terms.