Who is Turnkey For Good?
Stacey Murrell
CEO, Turnkey Partner
Stacey has been with Turnkey For Good since 2016, growing alongside the company in several roles before stepping into leadership as COO for four years. Now, she serves as CEO (since July 2023).
Before Turnkey, Stacey led the Girl Scout Cookie Program for the Girl Scouts of the Commonwealth of Virginia — so if you’ve ever found yourself unable to resist a box (or three) of Thin Mints, she might be partly to blame! The cookie program teaches financial literacy.
Now, Stacey focuses on helping clients find creative, people-centered solutions to their strategy and staffing challenges. She believes leadership is about empowering others, and tries to live by this quote from Nelson Mandela:
"It is better to lead from behind and to put others in front, especially when you celebrate victory when nice things occur. You take the front line when there is danger. Then people will appreciate your leadership."
Outside of work, Stacey is active in her local community and has a thing for dogs — the fluffier, the better.
Katrina VanHuss
Founder, Speaker, Author, Turnkey Partner
Since 1989, Katrina has worked shoulder to shoulder with social good C-suite leaders to bring ideas to fruition and secure the funding that must follow. Her clients range from The ALS Association, whose organization she helped realign to more effectively impact their mission, to organizations like the Spina Bifida Association as it revamped its revenue portfolio.
Her clients’ successes and her commitment to researching donor and fundraiser behavior make her a sought-after speaker, presenting at national conferences for the likes of Blackbaud, Peer-to-Peer Professional Forum, Nonprofit PRO Power, and her clients’ national meetings. Katrina also shares her business experience at NonProfit PRO as a blogger on “Peeling the Onion” and is the co-author of the 2017 book Dollar Dash – the Behavioral Economics of Peer-to-Peer Fundraising. Her one word – “Why?”
Otis Fulton, Ph.D.
Vice President for Psychological Strategy
Most of Otis’ career was spent in the education industry, working at the psychometric R&D firm MetaMetrics, Inc., Pearson Education, and others. Since 2013 he has focused on the nonprofit sector, applying psychology to fundraising and donor behavior. He is the co-author of the 2017 book, Dollar Dash: The Behavioral Economics of Peer-to-Peer Fundraising and is a frequent speaker at national nonprofit conferences. With Katrina VanHuss, he co-authors a blog at NonProfit PRO, "Peeling the Onion," exploring the intersection of psychology and philanthropy.
A much-sought-after copywriter for nonprofit fundraising messages, Otis has written campaigns for UNICEF, St. Jude’s Children’s Research Hospital, The March of Dimes, Susan G. Komen, the USO, and dozens of other organizations. He has degrees in social psychology from Virginia Commonwealth University and the University of Virginia, where he played on the first ACC championship team in 1976. March is off the table, every year. He recently received his doctorate from Virginia Commonwealth University, where his research focuses on the interaction of identity and fundraising. His one word – “Really?”
For those in our circle, we have helped with strategies for fundraising, donor acquisition, human resource sourcing, journey mapping and intervention. We’ve also made introductions that were handy, explained background on confusing histories, been a virtual shoulder during crisis. Whatever the fam needs, you gotta be there.