Surprising Lessons for P2P Fundraisers from GA Runoff Election

Courtney Bugler and Katrina VanHuss, two expert P2P fundraisers, discuss Courtney's experience in getting out the vote and fundraising in the latest Georgia runoff. Turns out, what worked in turning Georgia blue can also work in P2P fundraising. New tactics are critical to the success of P2P as it morphs naturally, and through its drubbing from the global pandemic. P2P isn't going away, but it's gotta look different, and politics is a good place to pick up some new tricks.

Katrina's Takeaways:

• P2P recruitment for messaging — deploy messaging to deploy recognition and build a community

• What stands in the way of a nonprofit?

• Give them some control - trust

• Give them something tangible

• How you connect people