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Repositioning the Revenue Department for the Content Creator Wave, Part 2
Legacy walk programs are trying to figure out the new world order. Their team captains, the foundation for previous success, no longer act the same way. They don’t want to show up in person, and they have trouble building teams. When they have a team, we can’t tell if team captains communicate with them. They don’t respond to email. How, we wonder, can we get them back?
Repositioning the Revenue Department for the Content Creator Wave, Part 1
Societal change drives nonprofit departments to try to evolve rapidly to keep up. Sometimes, different departments operating independently end up unexpectedly in the same place. A prime example is the convergence of livestream gaming and traditional peer-to-peer events. This "horseshoe dynamic" requires a restructuring of the revenue department. Not doing so means losing constituents and income.
Misnomered, Misused, Miscategorized, Maligned: Livestream/Gaming
RIFs in gaming departments continue, with more and more organizations re-positioning streaming and gaming experts. This article sheds light on the evolving social good market shaping these shifts. Key focus—transitioning from streaming as a singular effort to content creation as a ubiquitous opportunity across revenue channels.
Facebook Challenge Groups Build Long-Term Revenue Pipeline
Ian Joyce showed up at Pediatric Brain Tumor Foundation after a robust and distinguished career in corporate marketing and communications. He brought that mindset to his new work in social good. But he found there was a missing piece—a pipeline.
Republican Party Shows Us How to Fundraise
History is unfolding before us; it’s on C-SPAN and most cable news outlets. How can we use what we’re witnessing to help us in social good? Repeat to yourself... people respond to situations. Great marketing and program design create situations that trigger the types of attitudes and behaviors that we’re seeing as a result of the January 6th hearings.
Helicopter Event Leadership Creates Participants, Not Constituents
We recently wrote about the unfortunate results of “siloing” events and event participants. By doing so we prevent the participant from connecting to the mission, to make the mission a part of their identity.
Let Us Talk For a Minute About What a Community Is
We have defined “our community” as “the people on our email list” for a long time, but that’s not what community is all about. To our credit, we knew that they (people on our email list) cared about one thing—our mission.
Help For Your Hesitant Volunteer Fundraiser
I am the mother of a thirty-year-old with Down syndrome, autism, and type 1 diabetes. Like me, I'm sure you've been asked to help fundraise for an organization dedicated to helping your loved one. And you thought, “We have a really rare situation. Will anyone donate if this isn’t part of their life?”
In the Weeds of Facebook Fundraising
Every day, Facebook throws new challenges and opportunities in the nonprofit sector. From creating an environment in which we don’t get to know our fundraisers and donors, to changing the rules of engagement inside their environment on a sporadic and unexpected basis, Facebook delivers frustration along with new opportunities.