The Psychology of Auction Fundraising

Written By Turnkey For Good

With our friends at Event.Gives, Katrina VanHuss, CEO and Founder of Turnkey, leads a panel discussion exploring what is REALLY happening at an auction. It turns out that auctions are a perfect storm for all kinds of psychological drivers. It’s called “auction fever.” Somehow, despite our better judgment, we end up paying more than we know we should have done for that piece of furniture, electronics, or clothing. What’s going on and how can we help constituents feel GREAT after they bid high?

By delving into what is happening unconsciously in your bidders’ minds, learn how to better position your auction to break records and strengthen relationships.  

Takeaways:

  • Learn to wield recognition like a weapon for good in your auction.

  • Understand how to set the stage to drive bidding. 

  • Position your items for maximum return.

Host: Katrina VanHuss, Turnkey Founder and CEO, will lead the discussion with panelists:

  • Otis Fulton, Ph.D., social psychologist and VP for Psychological Strategy, Turnkey

  • Scott Robertson, President of Scott Robertson Auctioneers, CIA, BAS, Event Fundraising Consultant and Auctioneer

  • Sam Staley, CEO and Founder, Event.Gives

Turnkey For Good
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