Uplifting Athletes Social Media Campaign
Uplifting Athletes needed four things:
To meet or exceed its fundraising goal of $65,000
To increase engagement to 50 or more teams
To increase awareness to 3.1 million impressions on social media
To gain bandwidth with subcontractor(s) for advertisement strategy and implementation
Uplifting Athletes’ mission is to harness the power of sport to build a community that invests in the lives of people impacted by rare diseases. Allison Kostiuk, the consultant assigned to the organization, leaned in hard.
Allison has worked in the nonprofit space for 27 years. She has raised significant funding for American Cancer Society, American Heart Association, American Diabetes Association, National Multiple Sclerosis Society, NephCure Kidney International, United Cerebral Palsy, National Association of Town Watch, HEADstrong Foundation, and Our Lady of Mercy Academy.
The project was on a tight timeline; the engagement started in July for a September Second Annual Challenge event. A quick and efficient assessment of the situation was done, and Allison plugged into the strengths and skillsets of the existing team. Allison’s main deliverables were to create 1) a topic-scheduled social media calendar, 2) consistent messaging across all channels, and 3) language on collateral that was understood by those new to challenge events and/or new to Uplifting Athletes’ mission.
Allison also delivered a SWOT Analysis and a social media strategy to the organization. The SWOT analysis helped the organization understand the difference in performance between Facebook and Instagram, and what to do about it. That included avoiding “preaching to the choir,” investing in an ad spend, and using the amazing stories in video that were highly available.
