The Pediatric Brain Tumor Foundation (PBTF) uncovered a crazy truth: if we don’t focus on revenue, the revenue shows up. If we focus on providing constituents with connection and service INSIDE our revenue products, revenue shows up. If we focus on the top of the funnel, the bottom of the funnel takes care of itself. Hear how PBTF transformed a Facebook Challenge Group into a community hub.

Hear this crew discuss all of it: 

• Ian Joyce, Chief Marketing & Mission Experience Officer PBTF

• Emily Clark, Director, Digital Engagement & Fundraising, PBTF

• Katrina VanHuss, CEO & Founder Turnkey

• Otis Fulton PhD, VP Psychological Strategy Turnkey