There is a free peer-to-peer platform on the market. With it, all you have to do is recruit the fundraiser, then the platform finds and solicits their friends for them. Did we mention it's free? The bad news – without intervention, you rarely get fundraiser or donor data, and sometimes the bird won't fly at all.  This webinar is about how to navigate and succeed in this world:

• How to frame the endeavor in your head and in your organization?

• How do we set it up or boost it if already up?

• What expertise needs to be on the team?

• What parts of Facebook will I actually be using? Messenger? Groups? Walls? What?!?

• What partners might you need?

• What should we expect to happen?

• Are there different approaches, and what will fit my organization best?

Kate Bullard of Turnkey will help you understand the landscape, both inside and outside of your organization. Joining her for a case study are Mike Tancredi, Director of Development, and Lauren DeVoe, Director of MarCom, both of the Children's Heart Foundation.