Washington, D.C. –  Turnkey For Good recruited and placed Sherí Barros to join ZERO Prostate Cancer as Chief Marketing and Communications Officer.  

Barros most recently served as the Vice President of Sports Brand Partnerships for the American Cancer Society, where she worked with professional sports leagues, brands, and talent to advance ACS’s mission to improve the lives of people with cancer. With years of experience in both the social good sector and for-profit brands and initiatives, including Head of Marketing for the NBA’s San Antonio Spurs and marketing roles with the NFL’s Oakland Raiders and Atlanta Falcons, Barros is well poised to engage constituents and amplify the ZERO brand. 

“Some of the best marketing work drives both business and purpose, and I’m excited to be part of a bold mission to save lives and reach more at-risk men,” said Barros. “Having worked with the largest brands and largest voluntary health organization in the world, I understand the value of building trust and partnerships as a powerful vehicle for addressing health disparities, awareness, and progress. I plan to lead a strategy that will ultimately address the needs of men and families who need ZERO the most.” 

“Sherí’s trailblazing career in cause marketing and innovative approach to corporate social responsibility makes her an ideal fit for our team and mission to raise awareness and support more prostate cancer patients and families,” said Courtney Bugler, President & CEO of ZERO Prostate Cancer. “She has a strategic vision, a collaborative spirit, and a passion for purpose-driven marketing. Sherí is poised to take our marketing and communication efforts to new heights.” 

ZERO Prostate Cancer’s mission-first strategy works to advance research and awareness, provide direct support, and achieve health equity – all in an effort to build a ZERO prostate cancer future.  

Turnkey supports nonprofits in their organizational leadership and development efforts. Turnkey’s team of consultants, with deep in-house experience at some of the world’s most successful nonprofits, can help your organization overcome challenges and meet goals. We lean in through project engagement, coaching, and permanent and interim staffing.